Take the Brain Freeze Challenge

Soon to be Scarsdale High School senior Alexis Zachem is celebrating an unusual anniversary this August: It's been two years since she underwent surgery to remove a benign dermoid brain tumor and reconstruct her skull. Discussing the experience, Zachem says, ""Throughout my recovery I have come to understand how fortunate I was that my tumor was benign and curable. I have devoted most of my time since to fundraising for brain tumor support organizations and mentoring pediatric patients."

Zachem wanted to do something to help others with brain cancer or brain tumors who may not be so lucky. This summer she approached an organization called Voices Against Brain Cancer hoping to help them with their mission.

She came up with the idea of launching a social media campaign, similar to the ALS Ice Bucket Challenge to raise awareness and support. " I have always been fascinated by how quickly a post on Facebook can spread to thousands of people and I want to use that to my advantage. My goal is to raise as much money and awareness for brain cancer as possible."

The concept is simple and fun and Zachem invites you to participate.

Here's how: Take a photo of yourself with any frozen treat (an ice cream, iced coffee, ice-pop, etc) and upload it to any form of social media (Facebook, Instagram, etc.) with the following hashtags: #brainfreezeforbraincancer,
#voicesagainstbraincancer and challenge others to do the same or donate at www.brainfreezeforbraincancer.org.

The campaign already has national reach with hundreds of shares and Zachem invites you to enjoy a frozen treat, take a photo and give the campaign some local support.